Lizy Gershenzon is an independent web and print creative and a proud member of Scribble Tone.
design@lizyjoy.com
US 773 546 9363
NZ 4 889 2996
twitter / linkedin
my blog
design@lizyjoy.com
US 773 546 9363
NZ 4 889 2996
twitter / linkedinmy blog
From research to wireframes, followed by designs and refinements, my creative partners at Scribble Tone and the web savvy McCormick Communications Team, created this custom online solution. With a user-friendly content management system and flexible layout, McCormick can keep content fresh while maintaining a cohesive and engaging look throughout the site. Some additional features of the site include a digital course catalog, job & contact directories, event registration, donation system, an e-bookstore powered by Amazon, and password protected community portals with embedded third party widgets. Visit McCormick.edu
Newpage, North America’s largest producer of coated papers developed Ed to help designers understand the amazing things paper can do. Under direction from Froeter Design Co., the mission was to expand the famous Ed books from a printed series to a digital resource and spread the word online. This project included a dynamic website, email blast, banner ads and a blogging campaign to grow its online presence. Highlights from the site are the interactive glossary, beautiful photography, clever examples explained through flash and layouts that are fun to explore. Visit Edliveshere.com
When A Fresh Squeeze, Chicago’s online resource for all things green, started attending trade shows, they asked for fun recycled promotional materials to help spread their green buzz. I was happy to help the cause.
Chicago’s historic kayaking tour company wanted a fresh site that showed the beauty of the city and the views of the Chicago River. By featuring large photos of the tours, the colorful water background and 3rd party reviews, the site reflects Wateriders’ fun kayak-loving community. In the process, our group at Scribble Tone also designed a matching e-newsletter and updated their identity system. Visit Wateriders.com
Complete Birkenstock offers a huge selection of Birkenstock products. They wanted custom promotional materials that highlight their extensive inventory & seasonal specials, while staying consistent with the well-recognized Birkentsock branding. I designed catalogs, brochures, postcards, e-blasts and newsletters to help them connect with customers.
As part of the centennial celebrations, Northwestern University’s Kellogg School of Management organized The Global Arts Festival. Under direction from Froeter Design Co., this identity, in addition to newspaper ads and stage banners helped promote a day of music, art and festivities.
This self-initiated business began in response to therapists needing a simple and modern solution to grow their practices online. The Web Therapist offers contemporary and easy-to-use websites, online networking advice, and a fully hosted environment to help therapists easily create a successful web presence. Visit TheWebTherapist.com
The “Talk About It” theme was created for The University of Chicago’s 2008 Humanities Day to promote a fun-filled informative day of lectures, tours, screenings, exhibitions, and discussions. Postcards, a website, posters and newspaper ads were created under direction of Froeter Design Co. and enhanced with illustrations by Andy Friedman.